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Mercury Capital Advisors' iFunds platform is a cutting-edge fintech solution empowering private equity and alternative assets fund managers with access to diverse sources of investment capital, including institutions, wealth advisors, family offices, RIAs, and accredited investors. This platform revolutionizes the investment process with its comprehensive, end-to-end, paperless approach, providing a seamless experience for accessing a wide range of online offerings, independent research, product tutorials, roadshow videos, and institutional due diligence. All investments can be executed through a single automated subscription document, simplifying the investment process. The platform features a meticulously curated suite of 30-40 distinct investments spanning 10 categories across the liquidity spectrum.